Material question
whether product visibility helps conversion enough to justify window placement and material tradeoffs
Material start
Formula-compatible film by project
Evidence needed
Confirm formula compatibility, viscosity, fill volume, spout diameter, cap torque, headspace, leak testing, and whether the pouch needs a standing base after partial use.
Failure modes
Common failure modes include weak seals, unclear hierarchy, poor fill fit, feature choices that do not match product behavior, and artwork that cannot adapt across SKUs.
Quality checks
Quality review should cover dieline fit, print proof approval, matte finish expectations, sample fill behavior, seal strength, closure or feature fit, barcode and claim placement, and ship-test notes before scaling.
Quote inputs
formula type, warning copy, color count, kit contents, material goal, finish, claim language, storage condition, target quantity, sku count, artwork status, launch timing