Primary focus
dieline, barcode, claims, color, safe area, date-code, and variant hierarchy mistakes
Likely failure modes
Common failure modes include weak seals, unclear hierarchy, poor fill fit, feature choices that do not match product behavior, and artwork that cannot adapt across SKUs.
Material evidence
Confirm formula compatibility, viscosity, fill volume, spout diameter, cap torque, headspace, leak testing, and whether the pouch needs a standing base after partial use.
QC checks
Quality review should cover dieline fit, print proof approval, matte finish expectations, sample fill behavior, seal strength, closure or feature fit, barcode and claim placement, and ship-test notes before scaling.
Sample set
Black, Indigo, Terracotta, Starter Kit
MOQ planning
Planning range: start around 100-500 pouches per SKU when materials and fitments are available; confirm MOQ, fitment availability, proof timing, and production lead time in the quote.
Quote inputs
formula type, warning copy, color count, kit contents, risk notes, sample-fill plan, approval owner, target quantity, sku count, artwork status, launch timing