Brief
Capture food, coffee, supplements, pet, frozen, refill, and specialty retail launches channel, SKU count, target quantity, product behavior, and the reason stand-up, flat-bottom, spout, window, and high-barrier pouch formats is being considered.
Dieline
Confirm panel layout, seal zones, gusset, zipper/spout/window placement, barcode area, bleed, and copy ownership before artwork is finalized.
Powder handling
For powders, validate fill dust, zipper contamination, scoop access, headspace, and moisture-risk assumptions.
Freezer handling
For frozen products, sample against cold-chain scuffing, puncture, frost, and low-temperature seal performance.
Fitment review
For refill or liquid products, validate spout size, cap, pouch posture, viscosity, squeeze behavior, and leakage risk before scaling.
Valve and date-code review
For coffee, confirm valve position, roast-date/date-code zone, whole bean vs ground format, and post-roast pack-out assumptions.
Digital proof
Review color, copy, SKU names, claims, barcode, finish, material notes, and approval owner for every variant.
Production QC
Check print alignment, seal areas, closure behavior, case-pack scuffing, and whether the sample still works at real fill weight.
Reorder
After launch, compare sell-through by SKU against lead time and set reorder points before winners stock out.