Channel focus
unboxing, mailer fit, reorder signal, small-batch SKU testing, and customer storage after opening
Material start
Gummy-compatible barrier film
Sample SKUs
Daily Multi, Sleep, Hair Skin Nails, Kids
Channel risk
The format has to feel trustworthy for ingestible wellness products.
Validation
Confirm powder density, moisture sensitivity, zipper contamination risk, scoop/headspace, static or dust behavior, and whether panels leave room for nutrition or claims. Common failure modes include powder in the zipper, clumping from moisture, dusty seal areas, unclear serving panels, and a pouch that tips because headspace was not planned.
Quote inputs
serving count, claims, child-safe needs, window choice, channel, case pack, launch timing, target quantity, sku count, artwork status