Channel focus
shelf posture, barcode and claims, buyer samples, flavor blocking, and first reorder logic
Sample SKUs
Daily, Kids, Travel, Synbiotic
Channel risk
Stability and trust claims must be handled conservatively.
Validation
Confirm powder density, moisture sensitivity, zipper contamination risk, scoop/headspace, static or dust behavior, and whether panels leave room for nutrition or claims. Common failure modes include powder in the zipper, clumping from moisture, dusty seal areas, unclear serving panels, and a pouch that tips because headspace was not planned.
Quote inputs
stability needs, serving count, storage copy, claims, channel, case pack, launch timing, target quantity, sku count, artwork status