Channel focus
sell-in story, sample kit coherence, case-pack assumptions, and buyer-ready SKU hierarchy
Sample SKUs
Repair, Curl, Hydrate, Color Care
Channel risk
Viscosity, squeeze feel, and premium perception must be strong.
Validation
Confirm formula compatibility, viscosity, fill volume, spout diameter, cap torque, headspace, leak testing, and whether the pouch needs a standing base after partial use. Common failure modes include leaking around the fitment, poor pour control, panel collapse after use, cap mismatch, and formula-film incompatibility.
Quote inputs
viscosity, fill volume, spout, hair type, channel, case pack, launch timing, target quantity, sku count, artwork status