Channel focus
sell-in story, sample kit coherence, case-pack assumptions, and buyer-ready SKU hierarchy
Sample SKUs
Unflavored, Orange, Berry, Travel
Channel risk
Powder flow, serving count, and claim clarity have to be precise.
Validation
Confirm powder density, moisture sensitivity, zipper contamination risk, scoop/headspace, static or dust behavior, and whether panels leave room for nutrition or claims. Common failure modes include powder in the zipper, clumping from moisture, dusty seal areas, unclear serving panels, and a pouch that tips because headspace was not planned.
What to send for pricing
serving count, claims, powder flow, reseal, channel, case pack, launch timing, target quantity, sku count, artwork status