Channel focus
sell-in story, sample kit coherence, case-pack assumptions, and buyer-ready SKU hierarchy
Sample SKUs
Honey Oat, Cocoa, Protein Crunch, Kids Berry
Channel risk
The pouch must protect crunch and look full on shelf.
Validation
Confirm powder density, moisture sensitivity, zipper contamination risk, scoop/headspace, static or dust behavior, and whether panels leave room for nutrition or claims. Common failure modes include powder in the zipper, clumping from moisture, dusty seal areas, unclear serving panels, and a pouch that tips because headspace was not planned.
Quote inputs
pack volume, fragility, serving count, shelf channel, channel, case pack, launch timing, target quantity, sku count, artwork status